‘Distribution’ means selling all the toxic, contaminated junk as quickly as possible. – The Story of Stuff
Known on-line as a Feminist Greenie, I received a link to a short film called The Story of Stuff. I won’t be adding its website to the Blogroll**, but it is worth checking out as a new-tech version of an old-school film style: youth-friendly propaganda. I wouldn’t rank it with Reefer Madness, but it stands alongside Last Prom Night(an ’80s short against drunk-driving) and the shock-u-mentary about bad bus behavior leading to a watery end that made my fourth grade class cry.
The Story of Stuff has several elements that make it child-friendly, including cartoon-style graphics and a narrator with the enthusiastic delivery of an elementary teacher. The narrator, Annie Leonard, also wrote the film.
It scores points for classic use of stereotypes. Last Prom Night had stereotypical partying teenagers, including a jock and a popular girl who need alcohol to celebrate. The bus propaganda piece had a sexual stereotype: the female driver is so scared by mice loose on her bus that she doesn’t notice the semitruck coming head-on. The Story of Stuff has a cartoon character called Business who is bigger than the cartoon of Government. When Government leaned over and gave Business’s shoes a good shine, I laughed!
Ms. Leonard scores points for historical quotes, including a dig at President Bush’s post-9/11 plea for Americans to go shopping. However, the film loses a few for quoting a nutter business guru who thought “consumerism” was a synonym for “America’s greatness”. (I should mention that the website quotes Ché Guevarra, my least favorite revolutionary. Using a Guevarra quote would have dropped the film into the negative category, as he was not an environmentalist. He advocated world-wide nuclear war in order to create a new world from the ashes.)
There’s a lot I agree with in the piece: buying local preserves resources, ”perceived obsolescence” is for suckers, and planned obsolescence is a big scam. However, I don’t believe ”we aren’t paying for what we buy” nor “Business is Evil”. The US consumer isn’t the primary cause for rural people going to cities to find work in South and Central America, as this rural-to-urban trend has been a hallmark of civilization even before Sargon I organized the first dynasty in Mesopotamia.
Ninety-nine percent (of everything we buy) goes to the trash within 6 months.
Like all good propaganda films, this has startling statistics (see above). Unfortunately, the website didn’t give all the answers to my questions, unless I hunt down the bibliographic material. However, I couldn’t find the ones I wanted in my library system. (And purchasing them would be consumerism!)
I’m left wanting to know more.
For example, Ms. Leonard points out breastmilk is contaminated by dangerous chemicals. Which chemicals? Is it phthalates, which are found in plastics and medical packaging? Or mercury, which is found in low-energy bulbs and other electronics?
Recent studies show that our waterways are contaminated with estrogen and various chemicals used in medicine, including anti-depressants. Birth control pills contain high levels of estrogen which trick the body into suspending ovulation, but the body flushes out excess estrogen. Wildlife studies have shown a strong correlation between high levels of estrogen in the water and mutations in amphibians, such as hermophedite frogs. So naturally a good choice would be for everyone to use NFP instead of the Pill, no? (No. One of the funders of the documentary is the Tides Foundation, which wants “reproductive justice” for all and supports various agencies that promote and distribute birth control pills.)
There’s also a lot of shaky causality. Ms. Leonard points out that that surveys reveal the US National Happiness peaked in the 1950s. She thinks it’s caused by our culture’s materialism. We’re caught in the unending wheel of consumerism and we can’t get off. Maybe. Or maybe it’s because the Sexual Revolution turned people into commodities themselves. Or maybe it’s because the Big Band era ended and the ’60s brought our country into an age of really bad music. :)
The film, which runs about 20 minutes, can be viewed in segments: http://www.storyofstuff.com/index.html